Nudges: Will they work forever?
As has been well-documented in academic research, people are by no means rational. In their book ‘Nudges’, Thaler and Sunstein famously describe two types of thinking: system 1 and system 2. The former is a more automatic method involving quick judgement calls which are more prone to irrationality, while the latter is much more deliberate, and less prone to external influences. From the moment we … Continue reading Nudges: Will they work forever?
