Explaining the Phenomenon Behind ‘Hypebeasts’
Supreme, Off-White, Palace, Nike – all part of a collection of “hypebeast” brands that have taken the world of modern fashion by storm through challenging the accepted value proposition of more conventional clothing brands. Supreme ‘bogos’, otherwise known as ‘box logos’ hoodies are an icon of streetwear which have online resell prices of over $500 even for the most basic models. So why are people … Continue reading Explaining the Phenomenon Behind ‘Hypebeasts’
