The economics of influencer boxing
When you think of boxing today, the focus is not necessarily on the best in the world, but on those with the greatest number of followers. The difference is clear: Logan Paul vs. KSI 2 on November 9, 2019, sold 2 million pay-per-views. On the other hand, Oleksandr Usyk vs. Tyson Fury 1 (which was for the WBA, WBO, WBC, and IBF world titles) sold … Continue reading The economics of influencer boxing
